So, how did I get

to this point?

So, how did I get

to this point?

So, how did I get

to this point?

Ever since I can remember, Iv’e been drawn to design, art, aesthetics, and how it relate to people’s behavior.

As a kid, I spent hours in Photoshop creating banners and editing photos, just enjoying every minute of it.

I even ran a graphic design blog on Israblog.

After my military service, I bought a real camera, took a photography course, and started capturing moments—and editing them in Photoshop—as a hobby.

During COVID, I even started drawing a little bit.

Ever since I can remember, Iv’e been

drawn to design, art, aesthetics, and

how it relate to people’s behavior.

As a kid, I spent hours in Photoshop creating banners and editing photos,

just enjoying every minute of it.

I even ran a graphic design blog

on Israblog.

After my military service, I bought a real camera, took a photography course,

and started capturing moments—

and editing them in Photoshop—as

a hobby. During COVID, I even

started drawing a little bit.

From people to products

From people to products

I completed my B.A. in Psychology and Sociology at

The Academic College of Tel Aviv-Yafo.

Shortly after, I worked in human resources for two years.

During that time, I got to work with a diverse range of people

—customers, potential candidates, managers, and teammates.

As part of my job, I was in charge of recruiting graphic and

product designers, and I started feeling a bit envious of their

creative careers. I realized I wanted to be in that world—

designing products that people would actually enjoy using.

After interviewing these designers and learning about their

daily ups and downs,I decided to take a bold step.

I left my comfy job and the human resources world behind,

and started studying UX/UI design at Create.

Right from the start, I knew I had found the path

I was meant to follow.

I completed my B.A. in Psychology

and Sociology at The Academic

College of Tel Aviv-Yafo.

Shortly after, I worked in human

resources for two years.

During that time, I got to work with a

diverse range of people-customers, potential candidates, managers,

and teammates.

As part of my job, I was in charge of recruiting graphic and product

designers, and I started feeling a bit envious of their creative careers.

I realized I wanted to be in that

world—designing products that

people would actually enjoy using.

After interviewing these designers

and learning about their daily

ups and downs, I decided to take

a bold step.

I left my comfy job and the human resources world behind, and

started studying UX/UI design

at Create.

Right from the start, I knew I had

found the path I was meant to follow.

in between,

I spent 4

months

snowboarding

in europe

In my free time, I love attending meetups,

following “Growth Design,” and keeping up with

product designers on Instagram.

In my free time, I love attending

meetups, following “Growth Design,”

and keeping up with product

designers on Instagram.

remember that

prehistoric website?

remember that

prehistoric website?

in between, I spent 4 months

snowboarding in europe